[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.iremi.cz\/zelena-barva-v-potravinarstvi\/#Article","mainEntityOfPage":"https:\/\/www.iremi.cz\/zelena-barva-v-potravinarstvi\/","headline":"Zelen\u00e1 barva v potravin\u00e1\u0159stv\u00ed","name":"Zelen\u00e1 barva v potravin\u00e1\u0159stv\u00ed","description":"\u00a0Je\u0161t\u011b minul\u00fd rok bylo mo\u017en\u00e9 zaznamenat \u0159adu obchodn\u00edch \u0159et\u011bzc\u016f, kter\u00e9 vhodn\u011b zm\u011bnily s\u00a0p\u0159edstihem barvu sv\u00fdch obal\u016f pro sv\u00e9 lah\u016fdky, pokrmy \u010di n\u00e1poje na zelenou. Tento vhodn\u011b promy\u0161len\u00fd strategick\u00fd tah je v\u00a0sou\u010dasnosti velmi v\u00fdhodn\u00fd, jeliko\u017e zelen\u00e1 barva v\u00a0z\u00e1kazn\u00edc\u00edch evokuje pocit, \u017ee ona potravina je zdrav\u00e1. Vym\u011bnit \u010derven\u00e9 obaly za zelen\u00e9? \u00a0Zelen\u00e1 brava je dnes p\u0159edev\u0161\u00edm symbolem […]","datePublished":"2023-05-24","dateModified":"2023-05-24","author":{"@type":"Person","@id":"https:\/\/www.iremi.cz\/author\/#Person","name":"","url":"https:\/\/www.iremi.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"iremi.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.iremi.cz\/wp-content\/uploads\/img_a310084_w2099_t1521029013.png","url":"https:\/\/www.iremi.cz\/wp-content\/uploads\/img_a310084_w2099_t1521029013.png","height":0,"width":0},"url":"https:\/\/www.iremi.cz\/zelena-barva-v-potravinarstvi\/","wordCount":463,"articleBody":"\u00a0Je\u0161t\u011b minul\u00fd rok bylo mo\u017en\u00e9 zaznamenat \u0159adu obchodn\u00edch \u0159et\u011bzc\u016f, kter\u00e9 vhodn\u011b zm\u011bnily s\u00a0p\u0159edstihem barvu sv\u00fdch obal\u016f pro sv\u00e9 lah\u016fdky, pokrmy \u010di n\u00e1poje na zelenou. Tento vhodn\u011b promy\u0161len\u00fd strategick\u00fd tah je v\u00a0sou\u010dasnosti velmi v\u00fdhodn\u00fd, jeliko\u017e zelen\u00e1 barva v\u00a0z\u00e1kazn\u00edc\u00edch evokuje pocit, \u017ee ona potravina je zdrav\u00e1.\tVym\u011bnit \u010derven\u00e9 obaly za zelen\u00e9?\u00a0Zelen\u00e1 brava je dnes p\u0159edev\u0161\u00edm symbolem zdrav\u00e9ho \u017eivotn\u00edho stylu, evokuje n\u00e1vrat k\u00a0p\u0159\u00edrod\u011b a zdrav\u00ed. To je pr\u00e1v\u011b trend, kter\u00fd aktu\u00e1ln\u011b fr\u010d\u00ed nap\u0159\u00ed\u010d marketingov\u00fdm pr\u016fmyslem. Na to vhodn\u011b tak\u00e9 tv\u016frci marketingov\u00fdch strategi\u00ed a trh za\u010dali pohotov\u011b reagovat. \u0158ada podnikatel\u016f u obal\u016f potravin a pokrm\u016f nejprve u\u017e\u00edvala barvu \u010dervenou, podporuj\u00edc\u00ed chu\u0165 k\u00a0j\u00eddlu. Av\u0161ak rychle zaznamenali z\u00e1jem o zm\u011bnu \u017eivotn\u00edho stylu dne\u0161n\u00edch z\u00e1kazn\u00edk\u016f a barvu obal\u016f vym\u011bnili za zelenou. Potraviny a sv\u00e9 pokrmy p\u0159itom ani v\u00fdrazn\u011b m\u011bnit nemuseli.\u00a0Z\u00e1jem o zdrav\u00fd \u017eivotn\u00ed styl st\u00e1le nen\u00ed na \u00fastupu a pokud se pohybujete pr\u00e1v\u011b v\u00a0potravin\u00e1\u0159sk\u00e9m businessu, nev\u00e1hejte a zamyslete se i Vy nad takovou zm\u011bnou.\u00a0Bonusem nav\u00edc z\u016fst\u00e1v\u00e1 veselost, kterou tato barva spojen\u00e1 s j\u00eddlem vzbuzuje. Pocity radosti a \u0161t\u011bst\u00ed se tak snadno mohou propojit s\u00a0j\u00eddlem, kter\u00fd pr\u00e1v\u011b V\u00e1\u0161 z\u00e1kazn\u00edk konzumuje.\tZm\u011bna je v\u00fdhodn\u00e1 zejm\u00e9na pro \u201eFastfood\u201c \u0159et\u011bzce\u2026\u00a0Tato zm\u011bna se uk\u00e1zala v\u00a0praxi \u017e\u00e1dan\u00e1 zejm\u00e9na pro tzv. \u201eFastfood\u201c, kter\u00fd byl dlouhodob\u011b obecn\u011b p\u0159ij\u00edm\u00e1n jako sice rychl\u00e9 \u0159e\u0161en\u00ed, jak uspokojit hlad a sv\u00e9 chu\u0165ov\u00e9 poh\u00e1rky, ale taky jako \u0159e\u0161en\u00ed m\u00e9n\u011b zdrav\u00e9.\u00a0Pr\u00e1v\u011b pro tento typ businessu je tato zm\u011bna v\u00edtan\u00e1. Z\u00a0\u0159et\u011bzc\u016f, kter\u00e9 to ji\u017e zavedly, lze jmenovat nap\u0159. McDonald.\tV\u00fdrobci \u0161li je\u0161t\u011b d\u00e1l\u00a0\u0158ada v\u00fdrobc\u016f \u0161la je\u0161t\u011b s\u00a0my\u0161lenkou zelen\u00e9 v\u00a0potravin\u00e1\u0159stv\u00ed d\u00e1l. Krom\u011b obal\u016f na r\u016fzn\u00e9 tortilly a jin\u00e9 pochutiny, lze na trhu vypozorovat prodej zelen\u00fdch p\u0159\u00edbor\u016f na party, zelen\u00e9 tal\u00ed\u0159e a misky, pap\u00edrov\u00e9 kel\u00edmky a \u0159adu produkt\u016f, jeliko\u017e zelen\u00e1 se v\u00a0potravin\u00e1\u0159stv\u00ed osv\u011bd\u010dila.\u00a0Tato inova\u010dn\u00ed strategie se obdobn\u011b tak jev\u00ed vhodn\u00e1 i pro \u0159adu dodavatel\u016f spolupracuj\u00edc\u00edch s hypermarkety, kter\u00e9 obdobn\u011b tak tou\u017e\u00ed p\u0159il\u00e1kat a udr\u017eet sv\u00e9 z\u00e1kazn\u00edky.\u00a0Pokud tedy podnik\u00e1te i Vy v\u00a0potravin\u00e1\u0159stv\u00ed, a je\u0161t\u011b jste nevyu\u017eili t\u00e9to zm\u011bny, zkuste oslovit sv\u00e9 dodavatele obal\u016f, p\u0159\u00edbor\u016f aj. V\u0161e vypov\u00edd\u00e1 o tom, \u017ee v\u00a0tomto businessu se tato barva bude je\u0161t\u011b dlouho dr\u017eet.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zelen\u00e1 barva v potravin\u00e1\u0159stv\u00ed","item":"https:\/\/www.iremi.cz\/zelena-barva-v-potravinarstvi\/#breadcrumbitem"}]}]